What is Entrepreneurship Strategy

Owing to the highly competitive and volatile business environment, companies in the West African markets face significant challenges. This study was conducted to examine the challenges faced in the marketplace in Ghana by successful entrepreneurs. Accra was intentionally sampled for the analysis of four successful entrepreneurs from the Makola market. Findings revealed that access to finance, high competition, instability in macroeconomic indicators, poor management competences, lack of skilled labor and deficiencies in marketing strategies are the major factors confronting the survival of entrepreneurs in the marketplace. The results provide insights into the important and current challenges facing entrepreneurs in the informal sectors. Recommendations were made to help overcome the challenges faced by business people in their operations.