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What is Environmental Psychology

Handbook of Research on Retailer-Consumer Relationship Development
A field of research and practical applications, based on contributions of multiple disciplines, concerning the interplay of humans and physical settings, and the mutual benefits that can result. Settings can include natural environments, built places, and any particular places (such as offices or hospitals) where human function is dependent on physical factors.
Published in Chapter:
City Trees and Consumer Response in Retail Business Districts
Kathleen L. Wolf (University of Washington, USA)
Copyright: © 2014 |Pages: 21
DOI: 10.4018/978-1-4666-6074-8.ch009
Abstract
Many cities and communities are working toward urban sustainability goals. Yet, retailers and merchants may not find environmental benefits to be compelling when compared to the direct costs of landscape and trees. Nonetheless, a quality outdoor environment may provide atmospherics effects that extend store appeal to the curb and heighten the positive experiences and psychological reactions of visitors while in a shopping district. A multi-study program of research shows that having a quality urban forest canopy within business districts and commercial areas can promote positive shopper perceptions and behavior. Positive responses include store image, patronage behavior, and willingness to pay more for goods and services. This chapter provides a summary of the research, connects results to psychological marketing theory, provides evidence-based design recommendations, and makes suggestions for potential future research activity.
Full Text Chapter Download: US $37.50 Add to Cart
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Consumer Neuroscience: Evolution and Commercial Applications
An interdisciplinary field that focuses on the interplay between individuals and their surroundings.
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Aging Suit: An Accessible and Low-Cost Design Tool for the Gerontodesign
Study the interrelationships between people and their physical surroundings (natural and built environments).
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The Urban Forest and Shopping Environments
A field of research and practical applications concerning the interplay of humans and physical settings, and the mutual benefits that can result. Settings can include natural environments, built places, and any particular places (such as offices or hospitals) where human function is dependent on physical factors.
Full Text Chapter Download: US $37.50 Add to Cart
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