What is Environmentally Responsible Business Strategy (ERBS)

This chapter aims to investigate and expand the role of mobile technologies in an Environmentally Responsible Business Strategy (ERBS). An ERBS with mobile technologies can help organizations achieve socially responsible goals of reducing green house emissions, reducing physical movement of men and materials, and recycling materials, to name a few. Organizations are electronically collaborating globally through the medium of the Internet and by employing service-oriented architectures. This electronic collaboration amongst large numbers of globally spread businesses creates a collaborative business “ecosystem” that is also virtual. Virtual collaborations between businesses create further challenges for environmentally responsible strategies as they make it difficult to identify the precise contributors to green house emissions and pollutions. This chapter delves deeper into the role of mobile technologies in creating and enhancing what can be considered as Environmental Intelligence (EI) – extending business intelligence with mobility for a “Green” enterprise.