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What is Epistemic Rhetoric

Chapter 22
Handbook of Research on Computer Mediated Communication
A modern term designating a conception of rhetoric that emphasizes its epistemological aspects. In epistemic rhetoric, persuasion is seen as the result of not just presentation (form and style) but also content. While the term is modern this point of view is clearly represented in classical rhetoric, too.
Published in Chapter:
Persuasive Design
Per F.V. Hasle (Aalborg University, Denmark) and Christensen Anne-Kathrine Kjær (Aalborg University, Denmark)
Copyright: © 2008 |Pages: 14
DOI: 10.4018/978-1-59904-863-5.ch022
Abstract
Persuasive design (PD) is concerned with the use of computing technology for persuasive purposes. It thereby captures a comprehensive and important trend in CMC, human-computer interaction, and software development in general. This chapter describes the basic concepts of PD as well as its development from its inception in the late 90s until now. So far, rhetoric has played a modest role in the field. However, it is shown that rhetoric offers a major step forward in consolidating PD as a discipline. The concepts of PD in many respects have a theoretical basis in and are better understood with reference to rhetoric; a number of practical guidelines for PD can and should be developed on the basis of rhetoric; and ‘epistemic rhetoric’ offers a sound epistemology for PD, which is at the moment lacking. Arguably, a rhetorical turn is required for coming to grips with the problem of defining PD and placing it properly as a special case of CMC, namely computer mediated persuasion.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 22
Persuasive Design
A modern term designating a conception of rhetoric that emphasizes its epistemological aspects. In epistemic rhetoric, persuasion is seen as the result of not just presentation (form and style) but also content. While the term is modern this point of view is clearly represented in classical rhetoric, too.
Published in Chapter: Persuasive Design; From: Handbook of Research on Computer Mediated Communication
Full Text Chapter Download: US $37.50 Add to Cart
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