Estrela Geopark (integrates since 2019 the UNESCO network of global geoparks) has the mission of contributing to the protection, valorization and dynamization of the natural and cultural heritage, with special emphasis on geological heritage, to deepen and disseminate scientific knowledge, promoting tourism and sustainable development of the Serra da Estrela.
Published in Chapter:
The Valorization of the Surface Waters on the Inland Regions in Differentiated Tourism Products: The Offers of Estrela Geopark Territory (Portugal) and the Strategies of Qualifying the Destination
Gonçalo Poeta Fernandes (Polytechnic Institute of Guarda, Portugal & Centre for Tourism Research, Development and Innovation (CITUR), Portugal) and Hugo Gomes (Associação Geopark Estrela (AGE), Portugal)
Copyright: © 2021
|Pages: 23
DOI: 10.4018/978-1-7998-4855-4.ch012
Abstract
The purpose of this study is to address the importance of water resources in tourism and leisure activities, to establish a framework of activities in inland waters and their meaning in the territory of the Serra da Estrela, namely within the scope of Estrela Geopark. Recognizing tourism as one of the pillars of a UNESCO world geopark, the image and brand of this destination is enhanced by the classification obtained, which drives the strengthening of partnerships; collaboration and cooperation between stackholders; the appreciation and diffusion of its heritage and culture; encouraging increased visitor numbers, consumption of goods and services, and decreasing seasonality of tourism. The attraction of its waters for tourism and leisure activities represents a resource for the strengthening of the economic activities within the region with concrete effects on trade, hotels, and local restaurants, in view of the practices involved, the natural and cultural contexts that the territory offers, and the opportunities for new activities.