A market niche that includes business opportunities targeting ethnic needs, such as ethnic foods, clothing and traditional goods and services.
Published in Chapter:
Ethnic and Immigrant Businesses Taxonomy and Its Impacts Towards Entrepreneurial Education
Eduardo Picanço Cruz (Departamento de Empreendedorismo e Gestão, Universidade Federal Fluminense, Brazil) and Roberto Pessoa de Queiroz Falcão (Departamento de Empreendedorismo e Gestão, Universidade Federal Fluminense, Brazil)
Copyright: © 2020
|Pages: 21
DOI: 10.4018/978-1-7998-2925-6.ch004
Abstract
This chapter establishes connections between the main economic activities that immigrants, refugees, and ethnic entrepreneurs are involved in and their strategic choices. Therefore, in order to support the immigrant and ethnic entrepreneur's education, a taxonomy proposal is presented. Besides classifying and detailing the different immigrant or ethnic trajectories or types of firms, the idea of this chapter is to offer a practical instrument that would inspire and guide future entrepreneurs. Part of the scope of the chapter includes recommendations in terms of knowledge and skillsets, which would be necessary for each strategic choice derived from their immigrant paths. The authors posit that it is necessary to include in the pantheon of fundamental disciplines not only basic entrepreneurial education but also specific works aimed at increasing the competitiveness of companies created by immigrants, reinforcing the need for an education that results in the germination of new immigrant or ethnic ventures, avoiding bankruptcy situations, and increasing the chances of success of these newborn firms.