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What is Business Science

Chapter 3
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
The term ‘business administration’ or ‘business science’ underlines the multi-disciplinary and context-based aspect of the field. There is no difference in substance between the two terms – it simply depends which aspect one wishes to emphasise. In most parts of the world, ‘business administration’ is adopted. Adopting a functional view, business science is by looking at its actual function (the problems which business science can help solve). Looking at the practice of business science from the outside as a sociologist or a philosopher, one may derive very different conclusions. A critical reader may see this in the difficulties of a stream of organizational theory known as ‘Critical Management Studies’. In this study, I view business science as an insider (‘business science, as a practically oriented interdisciplinary area of study that can be improved, and this is how’) and not critically as an outsider (‘if business science serves or not and why’).
Published in Chapter:
The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
George S. Spais (Graduate Technological Educational Institute of Western Greece, Greece)
Copyright: © 2014 |Pages: 33
DOI: 10.4018/978-1-4666-5880-6.ch003
Abstract
The chapter examines how consumerism- one of the primary key themes in marketing and business courses- has evolved the last decade and envisages the shape of these set of courses in the future. From the 1,935 words for 20 key-concepts counted in 141 online course descriptions in English of the last 10 periods delivered by Business and Management Schools or Business/Marketing Academic Depts. of 88 Universities and Colleges, “Marketing,” “business,” “ethics” and “social responsibility” were included in 100% of the course descriptions analyzed, indicating their coverage by all courses. In order to investigate the five (5) research objectives, HCA was adopted for an exploratory analysis based on single-linkage clustering method to reveal natural groupings of the key concepts within a data set of word counts that were not apparent and then multiple linear regression analyses were conducted. The trend analyses indicated prospects for the increasing focus around specific topics. The interpretation of the research results based on the assumptions of Mezirow's critical reflection provided very strong recommendations.
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