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What is Event Marketing

Chapter 15
Impact of ICTs on Event Management and Marketing
The main theme of event marketing focuses on providing the audience with positive experiences about the event. The event is a formation that includes participants. Conveying messages about the event to the participants in question and transferring the experiences they can experience is related to the function of event marketing.
Published in Chapter:
The Role of Social Media in Event Marketing: Outcomes for Practitioners and Participants
Serap Serin Karacaer (Aksaray Universty Vocational School of Social Sciences, Turkey)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-4954-4.ch015
Abstract
Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.
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Chapter 10
New Trends in Event Marketing
It is a communication program that can stay in touch with its participants, know their needs and motivations, and develop products that meet their needs (Hall, 1992; Cruceru and Moise, 2014).
Published in Chapter: New Trends in Event Marketing; From: Impact of ICTs on Event Management and Marketing
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Chapter 7
Management and Marketing Events in a Digital Era: Opportunities and Challenges
Is expressed as a process in which ICT marketing tools use marketing mix events to meet the demands and needs of businesses and participants.
Published in Chapter: Management and Marketing Events in a Digital Era: Opportunities and Challenges; From: Impact of ICTs on Event Management and Marketing
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Chapter 12
Artificial Intelligence Applications for Event Management and Marketing
Is the process of driving the marketing mix to achieve goals through creating value for customers (Getz, 1997: 250).
Published in Chapter: Artificial Intelligence Applications for Event Management and Marketing; From: Impact of ICTs on Event Management and Marketing
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Chapter 3
Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing
It is a process where companies use ICTs in planning and implementing marketing mix events to meet the demands and needs of the participants.
Published in Chapter: Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing; From: Impact of ICTs on Event Management and Marketing
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Chapter 8
Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events
It is an event management function performed by event planners, which includes activities to produce, price, present an event to potential participants an activity to satisfy the needs of its participants.
Published in Chapter: Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events; From: Principles and Practices of Small-Scale Sport Event Management
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Chapter 8
Marketing Experiential Events Through New Media: The Ferragnez Wedding Case
A communication tool whose purpose is to spread a company’s marketing messages by involving the target groups in experiential activity.
Published in Chapter: Marketing Experiential Events Through New Media: The Ferragnez Wedding Case; From: Handbook of Research on New Media Applications in Public Relations and Advertising
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