What is Evidence Unit

Digital storytelling for business planning has the narrative mode and the logical scientific mode. This chapter explores how the structure of the digital storytelling work affects its effectiveness and how the storyteller's reflection influences the improvement of the work. It is critical to consider the structure, consistency, and balance between the narrative and the analytical part, especially the link from a contrast between the initial situation and obstruction to key success factors. In addition, three types of perspective taking make digital storytelling effective: 1) an audience perceives a storyteller's perspective, 2) a storyteller refines his/her perspective, and 3) a storyteller perceives an audience's perspective. When the storyteller deepens his/her own perspective and is aware of others' different perspectives, the audience could find some essential commonality between the episodes of the story and the audience's experience.