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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is eWOM Credibility

Chapter 140

Encyclopedia of E-Commerce Development, Implementation, and Management

An online review is perceived as believable.

Published in Chapter:

Electronic Word-of-Mouth Communication

Hung-Pin Shih (Hsuan Chuang University, Taiwan)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 12

DOI: 10.4018/978-1-4666-9787-4.ch140

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