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What is Expected Marginal Seat Revenue (EMSR)

Chapter 183
Encyclopedia of Business Analytics and Optimization
Belobaba came up with this concept. The idea behind the heuristic is to add the protection limits that are calculated by applying Littlewood’s rule to successive classes.
Published in Chapter:
Revenue Management in the Hotel Industry
Anna Hawkins (University of Winnipeg, Canada) and Jing Chen (Dalhousie University, Canada)
Copyright: © 2014 |Pages: 10
DOI: 10.4018/978-1-4666-5202-6.ch183
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