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What is Experience Design

Chapter 703
Encyclopedia of Information Science and Technology, Fourth Edition
The way that the target audience experiences the brand from the first knowledge of the company through the complete consumer process.
Published in Chapter:
Visual Identity Design for Responsive Web
Sunghyun Ryoo Kang (Iowa State University, USA) and Debra Satterfield (California State University – Long Beach, USA)
Copyright: © 2018 |Pages: 8
DOI: 10.4018/978-1-5225-2255-3.ch703
Abstract
Responsive Web Design, a flexible that works for multiple screen sizes and devices, has changed the web eco system. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of nature of its flexible or liquid layout and navigation. The purpose of this study is to identify design strategies for managing the visual identity of a site, the placement of images, and navigation methods that work consistently across the framework of responsive websites and devices.
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Chapter 1
Storytelling and Experience Design in Heritage Tourism
Can be understood as a concept, an activity, a plan, or an outcome. It is the act of intentionally and mindfully planning, organizing, and implementing all components of an experience within a service context with the goal of providing enjoyable and memorable tourist experiences.
Published in Chapter: Storytelling and Experience Design in Heritage Tourism; From: Global Perspectives on Strategic Storytelling in Destination Marketing
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Chapter 100
Design Elements and Principles for Maintaining Visual Identity on Websites
The way that the target audience experiences the brand from the first knowledge of the company through the complete consumer process.
Published in Chapter: Design Elements and Principles for Maintaining Visual Identity on Websites; From: Encyclopedia of E-Business Development and Management in the Global Economy
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Chapter 51
Design Elements and Principles for Maintaining Visual Identity on Web Sites
The way that the target audience experiences the brand from the first knowledge of the company through the complete consumer process.
Published in Chapter: Design Elements and Principles for Maintaining Visual Identity on Web Sites; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 24
From Memorable to Transformative E-Learning Experiences: Theory and Practice of Experience Design
A design approach that integrates concepts from a number of fields (e.g., drama, psychology, human-computer interaction, multimedia design, economics, architecture) to create engaging and successful experiences for people in any environment.
Published in Chapter: From Memorable to Transformative E-Learning Experiences: Theory and Practice of Experience Design; From: Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends
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