Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Non-Fungible Token (NFT)

Consumer Experience and Decision-Making in the Metaverse
NFTs are digital assets representing ownership of a unique virtual item. NFTs are used in digital art, collectibles, gaming, supply chain management, ticketing, and merchandise.
Published in Chapter:
Influencer Marketing in the Age of Metaverse
Anuradha Yadav (Dayananda Sagar College of Engineering, India), Vijaya Kittu Manda (PBMEIT, India), and Mallikharjuna Rao Jitta (GITAM University, India)
Copyright: © 2024 |Pages: 28
DOI: 10.4018/979-8-3693-4167-4.ch008
The metaverse is an emerging virtual frontier that is becoming a new marketing channel for brands to showcase their products and services. Brands can now use the services of influencers (both human and virtual) to influence consumer decisions. The metaverse and other new-generation Web 3.0 technologies are used in marketing campaigns to take advantage of immersive and augmented reality environments. Influencers use strategies different from traditional e-commerce, B2B, and social media marketing. Virtual showrooms, events, and product launches engage with consumers to co-create products and give a memorable consumer experience. The metaverse provides opportunities for community building and user-generated content that is more social proof. As technologies improve, influencers get more engaged in the metaverse. Measuring and evaluating influencer campaigns, ethical considerations, legal and regulatory frameworks, and long-term implications of influencer campaigns are some areas of future study.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Explorative Analyses and Discussions to Compose Design Principles of Building and Spaces: Facts of the Universe and Possibilities of Metaverse
A unique digital asset that uses blockchain technology to verify ownership and authenticity, often used to represent digital art or collectibles
Full Text Chapter Download: US $37.50 Add to Cart
The Effects of Metaverse and Blockchain-Based Cryptocurrencies on Social Life
A unit of data that confirms a digital asset is unique and therefore not interchangeable.
Full Text Chapter Download: US $37.50 Add to Cart
Can Blockchain Really Help the Poor?: If So, Who Is Trying To?
A non-divisible token that cannot be exchanged like-for-like. Unique characteristics make these tokens digitally scarce.
Full Text Chapter Download: US $37.50 Add to Cart
User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse
Unique identifier used to validate and authenticate the ownership of digital assets ownership.
Full Text Chapter Download: US $37.50 Add to Cart
NFT Sports Collectibles: Characteristics and Factors of Consumer Value
An authenticated, non-fungible digital item created on the blockchain that unlocks access to specific value for tangible or intangible items or experiences.
Full Text Chapter Download: US $37.50 Add to Cart
Professionally Ethical Ways to Harness an Art-Making Generative AI to Support Innovative Instructional Design Work
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR