What is Strategy Conception

Turbulence in the businesses environment is on the increase. Therefore, businesses are obliged to respond to that environmental uncertainty. Strategic information systems planning (SISP) supports this effort. Information systems are connected with business strategy, management skills, decision making, and aim to increase competitive advantage. Previous studies have examined the effect of SISP phases on success. Also, other studies have concluded that there is a positive relationship between SISP and firm performance. The aim of this chapter is to present a holistic approach in order to investigate the significance of SISP process, to highlight phases that contribute to a greater extent of success, and to draw conclusions concerning the successful implementation of digital strategy in firms and especially in SMEs, which are an important part of the economies of developing countries.