Tourist traffic, in which the motivation to travel is the willingness to attend festivals is referred to as festival tourism. Major one-time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination in the short and/or long term.
Published in Chapter:
The Effect of the Festivals on the Development of Tourism With the Support of Residents: The Case Study of Zeytinli Rockfest in Edremit
Muammer Bezirgan (Balikesir University, Balıkesir, Turkey) and Sevim Yetginer (Balikesir University, Balıkesir, Turkey)
Copyright: © 2020
|Pages: 22
DOI: 10.4018/978-1-5225-9936-4.ch006
Abstract
The positive effects of the festivals are composed of five factors: social image and entertainment opportunities, infrastructure and urban development, local promotion, economic development, and socio-cultural changes. The negative effects of the festival consisted of four factors: traffic problems, environmental risks and social conflict, security risks, and economic costs. As a result of the testing of research hypotheses, it has been determined that two factors (social image and entertainment opportunity, economic development) which are among the positive effects of the festival have a positive effect on the support of the local people to the development of tourism. Among the negative effects of the festival, environmental risk and social conflicts and traffic problems factors have been found to have a negative effect on the support of the local people to the development of tourism.