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What is FMOT

Handbook of Research on Increasing the Competitiveness of SMEs
Acronym of First Moment of Truth, widely used in digital marketing, that defines the moment of purchase of a good or service.
Published in Chapter:
4-Helix Entrepreneurial Ecosystems Applied to KIBS: A Development Strategy for MSMEs
Jose Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-5225-9425-3.ch012
Abstract
This chapter studies how 4-helix entrepreneurial ecosystems determine KIBS (Knowledge Intensive Business Services) mainly created by second- and third-generation family firms, and how their family and non-family members influence future entrepreneurs. The answers of 535 full-time students ages 18-24 years old, randomly distributed between men and women, were analyzed. Findings of this chapter are: a) Mothers have the highest impact (39.4%) on their children's decision making compared to fathers (22.4%); b) Professors have the least impact (3.8%); c) Franchises is a good option for business to grow; d) Firms using 3-F (family, friends, and self-financing) strategies and treasury stock operations have a better chance of growing.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Prospective Students' ZMOT in ICT-Based International Universities: An Application to a Mexican HEI
Acronym of first moment of truth, it consists of the purchase or election act done by consumers or students, respectively.
Full Text Chapter Download: US $37.50 Add to Cart
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