What is Foot-Wear Case Study

The present context of the knowledge-based economy and society has brought relevant changes with respect to how innovation has been conceptualized and explained. This chapter discusses the characteristics of learning and uncertainty as intrinsic components of innovation over the course of time. A number of views that explain the innovation process are discussed in terms of evolutionary momentum, from the science-push strategy to the market-pull model, culminating in the holistic, integrating view of innovation. The case study illustrates the path of technological development of a Portuguese footwear company, based on the licensing of technology, the capacity for continuing learning and absorption, and a culture of innovation as key elements for success.