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What is Formative and Reflective Measurement Models

Encyclopedia of E-Commerce Development, Implementation, and Management
Refers to the relation between latent constructs and manifest indicators (i.e., items) in Structural Equation Models. In reflective measurement models, the causal path runs from the latent variable to the indicators, whereas in formative models the indicators are combinations that form the composite latent variable.
Published in Chapter:
A Model for Usability in E-Commerce Services: Theoretical Concept and Empirical Evidence
Udo Konradt (University of Kiel, Germany), Friedemann W. Nerdinger (University of Rostock, Germany), and Thomas Ellwart (University of Trier, Germany)
DOI: 10.4018/978-1-4666-9787-4.ch167
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