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What is Shared Social Environment

Chapter 128
Encyclopedia of E-Business Development and Management in the Global Economy
A physical or virtual space used by a group of people that have a common interest.
Published in Chapter:
Blog Marketing: Potential and Limits
Calin Gurau (GSCM – Montpellier Business School, France)
Copyright: © 2010 |Pages: 9
DOI: 10.4018/978-1-61520-611-7.ch128
Abstract
In the last ten years blogs have become a familiar feature of the Internet landscape, and the number of blogs multiplied exponentially. A blog is a specific form of online community, organised, coordinated and moderated by a person or an organisation, which attracts a number of participants/members, because of the specific topics posted and discussed on the blog web site. The interest of marketers for blog communities was quickly translated in a number of methods designed to enhance online marketing campaigns (Cohen, 2005).
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