What is Frames

This chapter builds upon the discussion that began in the previous chapter about possible gun-related legislative options to reduce mass shootings. Discussed here are the framing approaches that could be utilized to mobilize the movement. Prior to that, there will be a discussion about the role of mass shootings in prompting debates about gun policies. The role that interest groups play in the process will be detailed. The chapter then moves on to discuss a number of frames centering on gun violence that could persuade people to support tighter gun regulations: an emotional approach predicated on the human interest side of the issue; a public health angle, treating it as an illness; a rights and responsibilities frame, where the right to own a gun is coupled with a responsibility to use it safely.