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What is Frenemies

Chapter 4
Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
A wolf in sheep’s clothing. A person pretends to be as your friend but actually he may harm you in future.
Published in Chapter:
Sustain or Perish: A Simple Choice – Collective Action for Sustainability, Not Wishful Thinking
Vishwas Gupta (Lovely Professional University, India) and Amit M. Bhattacharya (RIDA, India)
Copyright: © 2021 |Pages: 12
DOI: 10.4018/978-1-7998-7951-0.ch004
Abstract
Without being negative or cursing the flight of capitalism and technology, this chapter endeavors to record and analyze a few recent issues and their impact on human existence and suggests some simple measures that might restructure value-based consumption-production patterns to ensure livable conditions and sustainability for the seven billion people and the next generations on this beautiful planet Earth until the next ice age hits. Mankind is left with no alternative but rectifying the partially ‘corrupted' portion of ‘mind-ware' and reshaping the man-nature relationship for real survival and growth.
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