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What is Repositioning

English Language Teaching in a Post-Method Paradigm
Placing an entity in a different position. Making a change to an entity’s previous position.
Published in Chapter:
From Teacher Talk to Student Talk: Repositioning Learners for Success in the Language Classroom
Janice E. Jules (The University of the West Indies, Cave Hill Campus, Barbados)
Copyright: © 2019 |Pages: 33
DOI: 10.4018/978-1-5225-9228-0.ch005
Informal observation in the Caribbean seems to indicate persistent application of traditional teacher-dominated strategies. For this chapter, data were collected from fifty-one Grade K to 3 teachers from six Caribbean countries, including three twin islands, to investigate the application of student-talk as an instructional strategy in repositioning learners for success with oral language skills. The data included an online survey and non-participant classroom observation using a mixed-methods research design drawing on qualitative and quantitative indicators. The study revealed that along with some evidence of student to teacher interaction, talk in the classrooms was primarily teacher-directed and students were usually expected to be silent except when responding to questions posed by the teacher. In addition, it was found that student to student talk was not encouraged generally, and the representation of a classroom environment favorable for the development of oral language skills was limited.
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Challenges in Collecting Qualitative Data for Information Systems Studies
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Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras
Repositioning is a marketing strategy in which there is a deliberated change of a brand’s positioning and therefore on how the company wants to be perceived by the target, by delivering a new proposition ( Zahid & Raja, 2014 ). This strategy takes place when there is an added benefit from changing the company’s position ( Wang & Shaver, 2013 ; Zhang et al., 2016 ), which can result from a new economic or competition reality (the entry of a new player, or an existing brand that positions itself closer to the company), the emergence of new opportunities (technological innovations, customer preferences, market regulations) or simply a consequence of the natural course of the product’s lifecycle. Some authors state that repositioning is the best strategy for these situations and a source of competitive advantage, as it is a tool that allows the brand to differentiate itself from the competitors ( Zahid & Raja, 2014 ).
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