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What is Halo Effect

Deconstructing Images of the Global South Through Media Representations and Communication
The tendency for an impression or assessment of a person, place, or thing to extrapolate one positive trait or characteristic to assume other positive traits.
Published in Chapter:
From the Second World to Global South?: Narratives of Tajikistan in Western Media
Ellen A. Ahlness (University of Washington, USA)
DOI: 10.4018/978-1-5225-9821-3.ch002
Tajikistan has experienced numerous barriers to economic and political development over the past 100 years. Pressured into joining the Soviet Union, which lasted nearly 70 years, Tajikistan sank into a civil war upon achieving its independence. This resulted in numerous deaths, displacement, and infrastructural devastation. Since the conflict, Tajikistan has experienced tremendous economic growth and positive social developments; however, Western media overwhelmingly focuses on isolated incidences of violence and socioeconomic trends that casts Tajikistan in a negative light. This also creates a “horn effect” that frames the Tajik socioeconomic situation as underdeveloped and lacking freedoms. A narrative analysis of stories on Tajikistan from the United States' top 10 news outlets from 1998 to 2018 portrays unrepresentative and paternal pictures of Tajikistan's political, economic, and social developments.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Structural Modeling and Analysis of Barriers Encountered in Gamification Applications in Health
The tendency for an impression created in one area to influence opinion in another area.
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Knowledge Engineering Methodology with Examples
The halo effect was given its name by psychologist Edward Thorndike. It is a cognitive bias in which one's judgments of a person’s character can be influenced by one's overall impression of him or her. It can be found in a range of situations from the courtroom to the classroom and in everyday interactions.
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