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What is Functional Philosophy

Chapter 11
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
A branch of philosophy which focusses on the moral and political stances guiding how people conduct themselves in the world.
Published in Chapter:
The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture
Amzad Hossain (Curtin University, Australia & Rajshahi University, Bangladesh), Sayedul Islam Montu (Curtin University, Australia), and Md Abul Azad (Curtin University, Australia)
Copyright: © 2018 |Pages: 9
DOI: 10.4018/978-1-5225-4757-0.ch011
Abstract
Humans' foremost desire is to achieve longevity through a healthy body and mind. The Baul philosophers of Bangladesh fulfil this sustainability desire through meatless diets and esoteric physio-spiritual practices. Their mission in life is to pursue voluntary community activism and social sustainability marketing by promoting the sermon of simplicity and that eating meat destroys longevity, personal and environmental health. This chapter analyses the role the Bauls play in guiding the Bangladesh population and counteracting western influences. It uses quotes from the oral wisdom of the Baul songs and orations included by UNESCO as part of the global intangible heritage of humanity.
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