Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Functional Values

Handbook of Research on Global Hospitality and Tourism Management
The core characteristics of goods that could fulfill a person’s practical needs.
Published in Chapter:
Global Perspective in Tourism Development: Positioning Malaysia as a Culinary Destination
Quee-Ling Leong (Universiti Putra Malaysia, Malaysia) and Shahrim Karim (Universiti Putra Malaysia, Malaysia)
Copyright: © 2015 |Pages: 34
DOI: 10.4018/978-1-4666-8606-9.ch021
Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
A Differentiation of Restaurant Types Based on Customers' Perceived Attributes: A Study in Tokyo
The values that are related to the utility of food and drink products, such as price, convenience, and quantity, among others.
Full Text Chapter Download: US $37.50 Add to Cart
Improving Marketing Strategies for Private Labels of Malvazija Istarska Wines
Possession, psychical attributers, reliability, ownership of a product.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR