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What is Fuzzy AHP

Handbook of Research on Financial and Banking Crisis Prediction through Early Warning Systems
This approach uses fuzzy set theory to express the uncertain comparison judgments as a fuzzy numbers
Published in Chapter:
Churn Management of E-Banking Customers by Fuzzy AHP
Adem Karahoca (Bahcesehir University, Turkey), Oytun Bilgen (AFA-Atlantic Flight Academy, Turkey), and Dilek Karahoca (Bahcesehir University, Turkey)
DOI: 10.4018/978-1-4666-9484-2.ch008
Abstract
As the world goes through a paper-less environment, electronic banking solutions are more welcome by most of the corporations. It is important that companies control their cash management electronically. Banking services provide such solutions to satisfy customers' needs. This study focuses on E-Banking usage data to identify the customers' behavior. When a corporation wants to keep or promote its position in the market, churn management can be considered as an efficient solution. Basically, Churn Management will shape the customers into segments in order for the corporation to focus on the customers that are closer to be out of the portfolio.
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