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What is Game Elements

Chapter 8
Promoting Organizational Performance Through 5G and Agile Marketing
The elements and rules that make up the game are often called game elements. These include mechanics such as points, badges, or levels, as well as competition, collaboration, or achievement that determine the outcome of the gaming experience.
Published in Chapter:
Customer Engagement of Gamification
Adil Bical (Gaziantep University, Turkey)
Copyright: © 2023 |Pages: 22
DOI: 10.4018/978-1-6684-5523-4.ch008
Abstract
In digital age, a large audience of players has emerged. This creates a game-related shift in the cognitive and social aspects of the target audience of brands. Consumers are more interested in gaming and therefore more readily engage in game-related applications. Customer engagement is therefore an important approach to forging a strong relationship with customers as traditional marketing methods begin to lose power. This chapter seeks to explain how customer engagement occurs in gamification through a proposed model. It was explained on the theoretical basis that users engage in both game experience and marketing purposes. Game elements increase engagement as they offer customers an enjoyable experience, and the utilitarian features of gamification strengthen their engagement in the process as they lead customers to functional goals through the gaming experience.
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Chapter 5
A First Step towards Integrating Educational Theory and Game Design
Game elements are the components that make up a game. In some research these are also called game attributes.
Published in Chapter: A First Step towards Integrating Educational Theory and Game Design; From: Handbook of Research on Improving Learning and Motivation through Educational Games: Multidisciplinary Approaches
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Chapter 31
Gamifying the Refugee Classroom: Challenges and Potential
In gamification contexts, game elements refer to specific rewards assigned to users after achieving a certain challenge or quest. The aim is to increase level, engagement and motivation.
Published in Chapter: Gamifying the Refugee Classroom: Challenges and Potential; From: Handbook of Research on the Influence and Effectiveness of Gamification in Education
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Chapter 2
Should I Play or Should I Go?: Identifying Challenges for Gamification
Structures, objects, or activities taken to be characteristic of games; it is disputed in the discourse what such elements are, how they are defined, and if they exist.
Published in Chapter: Should I Play or Should I Go?: Identifying Challenges for Gamification; From: Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations
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Chapter 5
Gamification of E-Learning in African Universities: Identifying Adoption Factors Through Task-Technology Fit and Technology Acceptance Model
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Chapter 8
Sustainable Mobility in Smart Cities: The Key Role of Gamified Motivational Systems for Citizens' Engagement and Behavior Change
These are the atoms of games and build the foundations of the game itself. Examples of game elements are points, badges, challenges, and leaderboards.
Published in Chapter: Sustainable Mobility in Smart Cities: The Key Role of Gamified Motivational Systems for Citizens' Engagement and Behavior Change; From: Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities
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