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What is Gen Y

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
The cohort of people born between 1980 and 1999 (the so-called Millennials).
Published in Chapter:
Young Tourists' Perceptions of Hotel Disintermediation: Evidence from Italy
Giacomo Del Chiappa (University of Sassari, Italy), Mariella Pinna (University of Sassari, Italy), and Marcello Atzeni (University of Cagliari, Italy)
DOI: 10.4018/978-1-5225-1054-3.ch018
Generation Y has been considered to be a sizeable new market. This study, based on a sample of 1131 Italian travellers from Gen Y, investigates their views for and against disintermediation, and analyses how their choices are influenced by user generated content (UGC), rather than by information provided by high street travel agencies. The factor analysis uncovers three dimensions: “Benefits of Travel Agency”, “Benefits of Online Reservation”, and “Online Trust & Search Behaviour”. Further, a series of statistical tests indicate that demographics such as age and education have a significant influence on the respondents' perceptions. Our findings suggest that hotel managers and travel agencies should monitor Gen Y perceptions of the benefits and constraints of using the Internet, UGC and travel agencies for hotel booking. Further, accommodation providers should use online channels to create affective commitment in their young customers. Limitations of the study are discussed and suggestions for further research are given.
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Agropreneurship among Gen Y in Malaysia: The Role of Academic Institutions
Young people who were born between 1977 and 2000. Also known as Millennials, Nexters or the Nexus Generation, or Echo-Boomer.
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Understanding the Application of Gamification to Business When Applied to Marketing
Also called millennium generation, internet generation, or millennia born between 1980 and 1996.
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Understanding Generational Impact on Online Business: The Virtual Communities and Social Collaborations Scenario
Gen Y is referred to as Millennials, who are the group of people born during 1980s to 2000.
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Practice From Implementing Web 2.0 Tools in Higher Education
The also designated digital natives or Millennials correspond to a generation that was born in the internet era. Some of their main characteristics include their extreme confidence when dealing with technology, their multitasking skills, and their expectations of fast information delivery. Their knowledge and appreciation of digital technology is having an important impact in the way people communicate, interact, and learn.
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A New Framework for Interactive Entertainment Technologies
18-25 year olds born between 1982 and 2000 (some sources quote different year ranges) and are generally aware/have an understanding of current and new technologies.
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