What is Generative Model

Marketers are continuously looking for fresh, cutting-edge approaches to connect with their target consumers as businesses are becoming progressively more dependent on technology and digital platforms. ChatGPT, an AI-driven chatbot that employs natural language processing (NLP) to interact with users in a human-like manner, is one of their newest technologies. ChatGPT enables businesses to offer customized and immediate support to their audience by smoothly connecting with a variety of digital platforms. ChatGPT boosts client engagement by delivering a customized and captivating user interface owing to its capacity to grasp human-like discussions. It enables companies to have more meaningful contact with their clients, immediately resolving their issues and forging a solid brand-client bond. In this chapter, the role of ChatGPT in enhancing customer engagement and how it can help businesses in achieving their marketing goals is explored. This study is based on secondary sources, including books, publications, websites, reports, and more.