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What is Global Companies

Chapter 123
Encyclopedia of Strategic Leadership and Management
Represent a fourth phase in the internalization of a company (after domestic, regional, multinational phases). They operate worldwide; their services, products, and decision-making strategies are global and adapted to the local market.
Published in Chapter:
The Role of Strategic Leadership in Building the Geocentric Culture of Global Corporations
Maria S. Plakhotnik (National Research University Higher School of Economics, Russia)
Copyright: © 2017 |Pages: 12
DOI: 10.4018/978-1-5225-1049-9.ch123
Abstract
The purpose of the chapter is to discuss the role of strategic leadership in building and sustaining geocentric organizational culture. The geocentric organizational culture is a corporate culture of global corporations (Perlmutter, 1985). This culture has to go above and beyond different national cultures that employees bring with them and foster those beliefs and values that are “comprehensive and compelling” (Kets de Vries & Florent-Treacy, 2002, p. 299) to all employees. The chapter starts with an introduction to global companies and the geocentric culture. Then a review works around strategic leadership is followed by a discussion of the role of strategic leadership in building and sustaining the geocentric culture.
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