Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Green Atmospherics

Chapter 3
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
All the stimuli that can be adopted in store to transfer to the consumer an overall image of green store.
Published in Chapter:
The Sensory Dimension of Sustainable Retailing: Analysing In-Store Green Atmospherics
Diletta Acuti (University of Portsmouth, UK), Virginia Vannucci (Università degli Studi di Firenze, Italy), and Gabriele Pizzi (Università di Bologna, Italy)
Copyright: © 2020 |Pages: 34
DOI: 10.4018/978-1-7998-2220-2.ch003
Abstract
The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR