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What is Green Consumerism

Chapter 19
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
The production, promotion, and preferential consumption of goods and services on the basis of their pro-environment claims ( Akenji, 2014 ).
Published in Chapter:
Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies
Abiodun Elijah Obayelu (Federal University of Agriculture – Abeokuta (FUNAAB), Nigeria)
Copyright: © 2016 |Pages: 23
DOI: 10.4018/978-1-5225-0282-1.ch019
Abstract
This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits of GM on the environment and firms, and the challenges. The study is both exploratory with the use of structured literature review of publications in peer reviewed academic journals on GM and SC, and empirical in nature. The findings on respondents rating of factors influencing green purchase behavior showed that concern for health and environment was considered as the most important in Nigeria, while in Kenya it was social awareness and value. For an effective GM and SC, government at all levels has a role of creating awareness to boost green knowledge through educative campaign programs and enforcing green agenda. Government can make regulations relating to GM and ensure SC by lowering the cost when compared to the conventional marketing
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Chapter 16
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1
Is both a social movement and an attitude and/or behavior of people aware of the environment and its related issues, who are also prepared to spend more money and shift preferences towards firms that are more attentive to these issues.
Published in Chapter: Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 1
Antecedents of Green Consumerism
Pro-environmental and sustainable behavior of consumers.
Published in Chapter: Antecedents of Green Consumerism; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 2
The Green Consumer Behavior
It refers to recycle, purchase, and use of eco-friendly products that diminish harm to the environment or planet.
Published in Chapter: The Green Consumer Behavior; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 3
Analyzing Research Trends in Green Consumerism: A Bibliometric Study Using RStudio
It indicates to a consumption style that aims to sensitively approach the relationship of the goods or services offered for consumption with nature, in which the criteria for the efficient use of recyclable environmental resources, produced by consumers, are observed.
Published in Chapter: Analyzing Research Trends in Green Consumerism: A Bibliometric Study Using RStudio; From: Achieving Economic Growth and Welfare Through Green Consumerism
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Chapter 3
Climate Change and the Circular Economy: Analysis of Policy and Individual Behavior in the Indian Ecosystem
Consumer behavior under which the consumer purchases a product which is more environment friendly than the alternatives and is least harmful to the environment.
Published in Chapter: Climate Change and the Circular Economy: Analysis of Policy and Individual Behavior in the Indian Ecosystem; From: Examining the Intersection of Circular Economy, Forestry, and International Trade
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Chapter 16
Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh
Green consumerism refers to a consumer's preference for goods and services that are not only environmentally friendly but also beneficial to the environment. The marketing industry adopted a green consumerism approach in response to the growing demand for green products.
Published in Chapter: Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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Chapter 9
The Role of Green Brands on Achieving 2030 Sustainable Development Goals (2030 SDGs)
Consumers' purchase and demand for environmentally friendly goods and services can generally be termed as green consumerism.
Published in Chapter: The Role of Green Brands on Achieving 2030 Sustainable Development Goals (2030 SDGs); From: Contemporary Management and Global Leadership for Sustainability
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