Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Green Culture

Chapter 2
Green Marketing as a Positive Driver Toward Business Sustainability
Promoting environmental sustainability all the way through art and culture.
Published in Chapter:
The Green Consumer Behavior
Vannie Naidoo (University of KwaZulu-Natal, South Africa) and Rahul Verma (Department of Training and Technical Education, India)
Copyright: © 2020 |Pages: 18
DOI: 10.4018/978-1-5225-9558-8.ch002
Abstract
Customers today have become more sophisticated and wiser in their purchase options and a segment of customers buying behavior is ruled by making “green purchases.” This chapter will focus on the green customers segment that is relatively new in marketing. The green customer is a new breed of customer that wants to be involved in sustainable living. The objective of this chapter is to shed more light on important themes emanating from green consumerism and green marketing that addresses the needs of the green consumer. Advice on possible solutions on encouraging green consumer behavior in today's world will also be put forward and discussed.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR