What is Green Retrofitting

This chapter is dedicated to business models for green retrofitting on a more holistic approach that enables to think and integrate the economic, social and environmental perspective in a business model. The chapter is a result of research regarding new business models for green retrofitting and presents a framework for developing business models for green retrofitting in the building sector based on the Triple-Layer Business Model Canvas. The business models for green retrofitting could be an important instrument for introducing new green characteristics such as energy efficiency, optimal energy performance, and new comfort standards in the building environment. Green retrofitting is responding to the dynamics of the economic and technological development, and to the new lifestyle of the peoples. The implementation of such a model will be also a catalyst for reducing the emissions of greenhouse gases in the building environment.