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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

A Free Service of IGI Global Publishing House

Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Gross Merchandise Value (GMV)

Chapter 16

Encyclopedia of E-Commerce Development, Implementation, and Management

Represents the total sales value for merchandise sold by an online retailer over a specific time period.

Published in Chapter:

E-Commerce Management in Emerging Markets

Olayinka David-West (Lagos Business School, Nigeria)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 23

DOI: 10.4018/978-1-4666-9787-4.ch016

Full Text Chapter Download: US $37.50 Add to Cart

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