What is Group Cohesion/Solidarity

A healthy balance between social and task-oriented activities helps teamwork. In virtual teams, e-mail texts must often carry both task-oriented and socio-emotional communication between individuals. While some theories of computer-mediated communication suggest socio-emotional exchange may not be well supported in e-mail communications, research demonstrates that individuals, nevertheless, achieve this. However, the lack of unplanned informal exchanges in virtual teams communicating by e-mail may still hinder team performance. We compared adaptations in socio-emotional content of e-mail communications in academic and commercial team writing contexts. Results suggested a task-oriented focus in the commercial team culture and an even social-task balance in the academic team culture. Our research leads us to recommend a more conversational style in professional e-mail writing. Additionally in virtual team working, we recommend encouraging face-to-face contact, allocating time specifically for social exchanges and making information about colleagues available to each other.