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What is Habitual Media Use

Encyclopedia of E-Commerce Development, Implementation, and Management
A fairly stable pattern of media preference, choice, and use. It is the outcome of the social situation in which a person is located as well as the available media possibilities.
Published in Chapter:
“I Am Blogging…”: A Qualitative Study of Bloggers' Motivations of Writing Blogs
Wenjing Xie (Southern Illinois University Carbondale, USA)
DOI: 10.4018/978-1-4666-9787-4.ch142
Full Text Chapter Download: US $37.50 Add to Cart
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