What is Head/Helmet-Mounted Display

Creative culture industry refers to industries that combine the creation, distribution, production, and commercialization of creative contents in advertising, design, film & video, interactive leisure software, music, publishing, and television and radio. This chapter focuses on the museum sub-sector of the creative cultural industries. These sub-sectors have eagerly embraced digital technologies to promote cultural heritage by transforming their archaeological finds into more immersive creative and cultural contents. However, the pervasive nature of mobile technologies and the heavy reliance on consumers' locational information have caused rising privacy concerns among consumers. This chapter employed a text mining study to explore how potential privacy infringement, as one of the most observable social impacts of mobile-based and location-sensitive AR and VR technologies, is discussed in major media outlets around the world. Discussions and implications conclude the chapter.