What is Health Information Seeking

This chapter describes the role social media plays in patient communication at hospitals. The chapter explores how social media platforms are used by national and local hospitals to deliver higher quality healthcare and increase patient engagement. Using an in-depth literature review and semi-structured interviews at two local hospitals, the chapter assesses how hospitals approach traditional and social media strategies. The chapter identifies the importance of using both online and offline communication strategies for the most comprehensive and effective delivery of healthcare. The chapter also includes a discussion of how social media has the ability to influence health information seeking and the patient-physician relationship.