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What is Herding

Encyclopedia of E-Commerce Development, Implementation, and Management
The behavior that individuals instinctively gather together.
Published in Chapter:
Online P2P Lending: Factors, Behaviors, and Mechanisms
Xifei Feng (University of Science and Technology of China, China) and Jin Qin (University of Science and Technology of China, China)
DOI: 10.4018/978-1-4666-9787-4.ch119
Full Text Chapter Download: US $37.50 Add to Cart
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Improving Objectivity in Project Risk Management
A human bias that people follow the opinions and behaviors of the majority of a group.
Full Text Chapter Download: US $37.50 Add to Cart
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