What is Higher Tourism Education

The present case study brings reflection on the power of pleasure (joy) to better the classic education system. Whilst pleasure was overlooked as an instrument to make positive feedback in students for classic education, PANCOE (and the laboratory of pleasure) goes in the opposite direction. The laboratory of pleasure stimulates students´ skills and performance through the articulation of pleasurable experiences. The results notably show that those students who participated in PANCOE have better degrees than those who did not take part in the experiment. At the same time, the endorphins liberated by positive interactive communication paves the ways for the rise of pleasurable experiences which dispose from better academic performances. Originally PANCOE was designed to standardize the learning process of foreign students. The goal was chiefly oriented to retain the student reducing the academic desertion, which means the rate of students who fail to earn a degree.