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What is Homonormativity

Chapter 10
Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction
– a subscription by gay identities to the dominant discourse of gender and sexuality, reproducing social behaviours, norms and beliefs of the heteronormativity particularly as a strategy that hopes to achieve the rights and responsibilities bestowed upon heterosexual identities; essentially the discourse argues that gay identities are no different to straight identities excepting the target of desire.
Published in Chapter:
‘Masculine Normal Guy Here' – Lonely Hearts and ‘Normal' Gays in Cyberspace
Martin Paviour-Smith (Massey University, New Zealand)
Copyright: © 2010 |Pages: 16
DOI: 10.4018/978-1-61520-773-2.ch010
Abstract
This chapter examines the discourse of dating advertisements on a small-scale dating site, NormalGay.com. I analyse the deployment of linguistic resources of identity-making, in particular, the term, normal, and how members take up or reject this position. Examining the profiles as strategically managed displays of capital on the dating market reveals normal to have a number of meanings which are encoded in different ways. Many profile creators deploy the rhetorical strategy of the enthymeme to covertly define the term with respect to heterosexual norms. Others, who see the dating site as an extension to their off-line lives, define the term against the backdrop of “the gay scene”. The interpretation of identity terms such as normal requires construing the positions taken up with respect to their imagining of the community, heteronormative masculinity and understandings of gay male sociality.
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