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What is Hotel Claridge

Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy
A four-star hotel in Madrid, Spain that can be considered an example for the implementation of a circular economy model.
Published in Chapter:
Guiding Principles of Design for Circular Tourism
José Miguel Rodríguez-Antón, (Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Spain) and María del Mar Alonso-Almeida (Faculty of Economics and Business Administration, Universidad Autónoma de Madrid, Spain)
DOI: 10.4018/978-1-5225-9885-5.ch002
Abstract
This chapter analyses the guiding principles that companies in the tourism sector should follow to implement a management model that conforms to the new paradigm of the circular economy. To do this, the authors contextualise this new model in the important sector of tourism, creating the concept of circular tourism, and they argue that many of the innovations being incorporated in this sector are oriented to eco-innovation. They also discuss the case of a Spanish urban hotel that has opted for circularity and sustainability, and finally, they propose, in line with the British Standard BS 8001:2017, that the application of the principles of system thinking, innovation, stewardship, collaboration, value optimization, and transparency will help companies in the tourism sector to focus on the new paradigm of the circular economy.
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