What is Hotel Strategies

CSR in the tourism industry aims to bring to the fore social responsibility initiatives. The decline in the first 10 months of the year 2020 represents 900 million fewer international tourist arrivals compared to the same period of the year 2019, and translates into a loss of US$ 935 billion in export revenues from international tourism. According to the World Tourism Organization, international arrivals will drop by 75% in 2020. This would mean that international tourism has returned to the levels of 30 years ago. In order to restore tourism, extensive social responsibility campaigns involving stakeholders should be launched. The main stakeholders in the tourism industry carry out social responsibility campaigns that take into account employees, guests, the environment, and the local communities. Environmental protection, fair working conditions for employees, and contributing to the welfare of local communities are key issues in the strategies of international tourism corporations and will be explored in the chapter on CSR in the tourism industry.