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What is Human Aspects of Business

Encyclopedia of Information Science and Technology, Third Edition
Focus to improve the human-computer interactions in a business environment.
Published in Chapter:
Social User Experience for Effective Mobile Advertising
Stavros Asimakopoulos (Lancaster University Management School, UK), Frank Spillers (Experience Dynamics, USA), George Boretos (Global Forecasting Solutions, UK), and Zhengjie Liu (Dalian Maritime University, China)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch134
Full Text Chapter Download: US $37.50 Add to Cart
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