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What is American Cultural Orientation

Handbook of Research on Culturally-Aware Information Technology: Perspectives and Models
This places a strong emphasis on personal choice and personal achievement. Americans believe that individuals should be rewarded and recognized on the basis of personal achievement.
Published in Chapter:
Diversity Orientation and Cultural Differences in the Implementation of Information Technology
Sylnovie Merchant (Argosy University, USA) and John E. Merchant (California State University, USA)
DOI: 10.4018/978-1-61520-883-8.ch002
Abstract
While there has been a great deal of research on the application and implementation of Information Technology (IT), there is less research on the variables which can contribute to the successful strategic implementation of IT Strategy and its relation to the cultural/work values of the people involved in the implementation. This chapter presents a model that outlines an approach to consider in relating the correlation of IT Strategy and implementation to the Culture and Work values of the individuals in a particular cultural setting. Surveys were administered to working adults in Hong Kong, Taiwan, China and the United States in an attempt to determine how culture would dictate their attitude to IT issues. Questions were asked in order to capture their orientations in the work environment as well as what factors would be motivators to them in a work environment. Through chi-square and ANOVA tests, it was found that significant differences existed.
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