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What is Hybrimedia

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
This concept means an original (new) fusion of media whose nature is different from the originary (native) media that formed it.
Published in Chapter:
Innovative Role of Users Within Digital Economy: The Case of Information/Knowledge Flows at Social and Semantic Networks (Web 2.0/3.0)
Pedro Andrade (University of Minho, Portugal)
DOI: 10.4018/978-1-5225-6307-5.ch012
Abstract
Contemporary economic and financial crisis is closely associated with social innovation. This process profoundly influences cyberspace's phenomena within our globalized communications paradigm. The correspondent debate on the articulation of crisis and innovation was reconceptualized by Marx, Nietzsche, Sombart, Schumpeter, David Harvey, etc. However, Manuel Castells elaborated an economic but also communicational explanation, which seems to us closer to the current crisis. Castells uses the notion of “space of flows” created and shared by globalized capitalism, across information and communication networks at cyberspace. The aim of this chapter is to reflect on “information and knowledge flows” in the present crisis conjuncture. For example, within Facebook content privacy is being debated and even engenders reluctance on user fidelity. In fact, social networks shouldn't deliver just information flows but also knowledge flows, which may become central means of production/consumption.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Sociological (Re)search Games: What, Why, and How to Decide, by Playing Within a Study
Hybrid methods and media which mixture, fusion or hybridize diverse scientific, technological or artistic methods and media, for example those that characterize the following modes of knowledge transfer: Social Sciences (questionnaire, etc.), new technologies (interactive digital devices built in hypermedia) and the arts (object art, procedural art such as installations and performances). These hybrid instrument’s purpose is to interpret, more profoundly, the present hybrid reality, which constitutes a fusion of ‘real’, virtual, augmented and mixed realities.
Full Text Chapter Download: US $37.50 Add to Cart
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