According to the Webster dictionary (1993) a hyper market is a superstore which combines a supermarket and a department store (where usually are sold products like apparel, furniture, appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods), being the result a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise.
Published in Chapter:
Customer Service: A Key Differentiator in Retailing
Amit Gupta (JDA Software, India)
Copyright: © 2016
|Pages: 12
DOI: 10.4018/978-1-4666-9894-9.ch005
Abstract
Customer Experience Management is a strategy that focuses the operations and processes of a business around the needs of the customers. Retailing is a huge industry (45% of the U.S. economy and the largest employer) that has consistently been an incubator for new business concepts. The retailing business, in today's world is focussed on the customer's buying experience. Focus on customer experience and understanding their needs can solve many retailers' chronic problems such as stock outs and markdowns. This chapter focusses on following major themes: assortment and inventory planning, markdown and store execution of retailer and their strategies for next couple of years. In today's Omni-channel world it's important for retailer to enhance customer experience, be it in brick and motor store or online.