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What is Çiftlik (Farm) Bank

Chapter 10
New Media and Visual Communication in Social Networks
It is basically a fraud system offering investment opportunities (!) to users through a virtual game.
Published in Chapter:
Virtual Resistance of “Çiftlik (Farm) Bank Scapegoats” and Discursive Atonement of “Being Scammed”
Gurur Sönmez (Istanbul Medipol University, Turkey) and Savaş Keskin (Bayburt University, Turkey)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/978-1-7998-1041-4.ch010
Abstract
Çiftlik Bank (Farm Bank) is an investment system based on fraud that may be described to be a Ponzi scheme as a commercial term. It reached thousands of investors in Turkey via the service it provided over the internet and attracted attention by leaving a high profit margin for its investors for some time and using some abstract concepts that are held sacred by the majority. Çiftlik Bank created an earning-oriented exclusivity for its investors, but also created suitable scapegoats for the community, along with fraud. This chapter focuses on the rhetorical conflict between the scapegoat virtual group organized with the name “Çiftlik Bank Victims” on Facebook, and the society, as well as the activities of regaining the contingent/select identity.
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