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What is Image Advertisements

Chapter 11
Handbook of Research on Effective Advertising Strategies in the Social Media Age
A kind of corporate advertising, which the main aim is to reinforce the corporate identity in the view of target group, investors.
Published in Chapter:
Corporate Advertising at the Age of Social Media
Ercan Aktan (Aksaray University, Turkey) and Mehmet Nejat Ozupek (Selcuk University, Turkey)
Copyright: © 2015 |Pages: 16
DOI: 10.4018/978-1-4666-8125-5.ch011
Abstract
As one of the main issues of public relations, corporate advertising is an important pattern for the companies from the point of ensuring positive communication with their customers and sending image-based messages. Social media, which is one of the important communicational environments, has become a channel with high-level interaction with which the institutions may deliver their corporate advertising to the target group. Social media, which provide symmetrical interaction, may be convenient for increasing the effectiveness of corporate advertising messages and may provide positive contributions to the goodwill of the institutions. In this chapter, the term of corporate advertising with an important public relations aspect for the first thing and then the term of social media are studied, and finally, the benefits of the advertisements which will be held in the social media and their advantages to the corporations are discussed.
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